What is Google Ads?

Google Ads, formerly known as Google AdWords, is an online advertising platform by Google. It allows advertisers to bid for the best position and display advertisements to web users, from short and sweet text adverts to product listings to promotional videos.

With Google Ads, advertisers can choose to position their ads on Google’s search engine results pages (SERPs) and non-search websites, apps and videos.

In the initial setups of Google Ads, the following adverts will be implemented according to the business goals, not all ads are suitable for your business so the best suited will be chosen.

• Search Campaign
• Display Campaign
• Shopping Campaign
• Video Ad Campaign
• App Campaign
• Discovery Ad Campaigns
• Smart Campaigns
• Performance Max Campaigns

The Importance of Picking the Right Ad Type

Here are a few key reasons why it is crucial to pick the right ad campaign type for your business.

1. First, if you don’t pick the right ad campaign, you could be wasting money on ads that simply don’t work for your business model.
2. Second, picking the wrong ad campaign type could result in lower-quality traffic to your website or application.

‍If you want to be successful with Google Ads, it is important to pick the correct type of ad campaign for your business. Choosing the wrong ad campaign can result in wasted money and lower-quality traffic.