Google Ads, formerly known as Google AdWords, is an online advertising platform by Google. It allows advertisers to bid for the best position and display advertisements to web users, from short and sweet text adverts to product listings to promotional videos.
With Google Ads, advertisers can choose to position their ads on Google’s search engine results pages (SERPs) and non-search websites, apps and videos.
In the initial setups of Google Ads, the following adverts will be implemented according to the business goals, not all ads are suitable for your business so the best suited will be chosen.
The Importance of Picking the Right Ad Type
Here are a few key reasons why it is crucial to pick the right ad campaign type for your business.
If you want to be successful with Google Ads, it is important to pick the correct type of ad campaign for your business. Choosing the wrong ad campaign can result in wasted money and lower-quality traffic.
When prospective customers search in Google, then they are in need right at that exact moment. It’s similar to how people used to use the Yellow Pages. You didn’t just pick up a Yellow Pages and scroll through it unless you were looking to buy a product or service.
That’s why the Yellow Pages were so effective. Businesses could get their ad in front of prospective customers when they were making a buying decision.
Of course, no one uses the Yellow Pages book anymore. Instead, most of us turn to Google to search. And the Yellow Page ads have been replaced by Google search ads.
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