Google Ads is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, opt-in form, or other online property. Google Ads allows you to focus on the people who are searching for what your business offers.

What are Google Ads?
Almost every time you see an ad for a company’s landing page rank as the first (or second, or third) search result on a Google search, it’s not just the result of good SEO; the company likely has a Google Ads campaign underway.

Through Google Ads (formerly known as Google AdWords), you pay to have a Google ad for your business displayed to customers who search for relevant terms on Google Search and Maps. Google Ads is a key digital marketing tool for any business looking to get meaningful ad copy in front of its target audience.

Through Google Ads, you pay only for actual, measurable results, such as website clicks and business calls. This structure is known as a pay-per-click (PPC) campaign. You can set a monthly Google Ads campaign ad-spend cap that Google will automatically follow, and you can choose to make your target audience global or local.

Why you should use Google Ads

It taps into huge, high-quality traffic sources.

Because of Google's market dominance and massive customer base, the search giant can send businesses a huge amount of traffic every day, if those businesses have the budget for it.

You get a high return on investment.

Unlike other marketing strategies, Google Ads makes you pay only for ads people click on. Once you optimize Google Ads campaigns, you can get a high return on investment, which may not be possible with other marketing strategies.

It's a flexible marketing platform.

You can easily customize campaigns to focus on specific types of online users. For example, you can target people by location, the type of device they're using and the Google-owned website they're accessing (e.g., Google search, Google Maps, YouTube).

It increases leads and customers.

Google Ads allows you to focus on the people who are searching for what your business offers. This means you can continually refine your searches so that only people who want to buy your products or services are sent to your websites through this platform.

What is Google Merchant Center used for?

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Google Merchant Center

Is used to power your Google Shopping campaigns, your local inventory ads, and your Shopping Actions promotions.

Local Inventory ads

Your Google Merchant Center account is for more than just Shopping campaigns, however; it can also be used to power local inventory ads. With a local inventory ad, you can let eager shoppers know that you have the products they’re looking for in a nearby brick-and-mortar store. Whereas Google Shopping ads allow you to promote products you’re selling both online and offline, local inventory ads are used strictly for offline sales.

Benefits of Google Merchant Center

Google Merchant Center’s main advantage is to allow you to submit comprehensive and accurate ads for your products to Google Shopping. You can then edit them in real time so that your visitors always have access to valid information. These sheets imported through the product flow are then perfectly optimized for the search engine, and will therefore be more easily found by Internet users. With up to 90% of worldwide requests (3.3 billion per day), Google is the most used search engine on the planet. Hundreds of millions of potential users may increase your traffic and ultimately the number of conversions on your website.

Writing compelling adverts

Ads are the only part of your AdWords account a consumer will ever see. When a searcher sees your ad, the ad needs to stand up, wave its arms, jump up and down, and shout, “I have the answer to your question!”

However, there are many subtleties to writing ad copy. The messaging, value proposition, editorial requirements, and information need to be tightly wrapped into just a few characters.

Accomplishing this type of writing can be quite tricky.

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Google My Business

You can show business locations in your ads by using Location extensions.

Location extensions display your business name, address, and phone number with your ad to help customers connect with your local business.

With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. Manage now. Aluminium windows near me. Roof Contractors near me.

Performing keyword research.

Keywords are the foundation of a successful AdWords campaign. You need to match what your business offers to what your customers are searching for.

Not all keywords are created equal. Some keywords will have high search volume, whereas others will have low search volume. Some will have high conversion rates, and others will provide low-quality traffic.

Choosing the correct keywords is the first step to advertising with Google AdWords.

Many small businesses turn to Google Adverts as a quick fix or secret ingredient to turn their fortunes around.

Yet, this really isn’t the case and most elements of Google Adverts take at least six months to show results.

It is vital that you treat Google Adverts as an investment rather than as an expense.

Given the right amount of patience, you will see results.

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