google adwords agency

Google Adverts (Google AdWords/PPC )

How will Google Ads benefit my business?

PPC ads and Google AdWords can be effective for small business—if you use them correctly. … Used right, Google AdWords can help you precisely target your audience and drive conversions quickly. With a strong value proposition, landing page, and keyword, Google AdWords can help grow your business.

google ads shopping

Do you have an online Shop?

Display your products with the Google Merchant Center. Get your shop and product info into Google and make it available to shoppers across Google.

Merchant Center powers shopping experiences beyond advertising. Show your products to shoppers across paid and unpaid channels by choosing to upload your info into surfaces across Google, Shopping ads, Shopping Actions, and other Google services.

That means that everything about your shops and products is available to customers when they search on Google.

Writing compelling adverts

Ads are the only part of your AdWords account a consumer will ever see. When a searcher sees your ad, the ad needs to stand up, wave its arms, jump up and down, and shout, “I have the answer to your question!”

However, there are many subtleties to writing ad copy. The messaging, value proposition, editorial requirements, and information need to be tightly wrapped into just a few characters.

Accomplishing this type of writing can be quite tricky.

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Google My Business

You can show business locations in your ads by using Location extensions.

Location extensions display your business name, address, and phone number with your ad to help customers connect with your local business.

With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps. Manage now. Aluminium windows near me. Roof Contractors near me.

Keywords Paramount

Performing keyword research.

Keywords are the foundation of a successful AdWords campaign. You need to match what your business offers to what your customers are searching for.

Not all keywords are created equal. Some keywords will have high search volume, whereas others will have low search volume. Some will have high conversion rates, and others will provide low-quality traffic.

Choosing the correct keywords is the first step to advertising with Google AdWords.

What will Google Ads Cost me?

Professional Setup

  • Professional campaign setup
  • Free R600 voucher for new accounts
  • Competitor research
  • Keyword research
  • Writing compelling ads
  • Ad extension setup
  • Conversion tracking setup
  • Google analytics setup
  • Google tag manager setup
  • Optimisation tools setup

Monthly optimization.

  • Ad testing & optimization
  • Bid & budget management
  • Keyword expansion
  • Search term analysis
  • Negative keyword additions
  • Improving quality score
  • Improving optimisation score
  • Competitor monitoring
  • Landing page monitoring
  • Monthly reporting
  • Excludes campaign funds of at least R2500

Many small businesses turn to Google Adverts as a quick fix or secret ingredient to turn their fortunes around.

Yet, this really isn’t the case and most elements of Google Adverts take at least six months to show results.

It is vital that you treat Google Adverts as an investment rather than as an expense.

Given the right amount of patience, you will see results.