Local SEO is a marketing technique that helps local businesses to improve their visibility in Google’s local search results. It’s carried out by businesses who want to be more easily found online by consumers within the local area. If you’re looking to sell products or services to consumers located in a certain town or city, you need to be familiar with local search marketing.
To carry out SEO for a local business, you’ll perform a series of actions intended to raise local search visibility. Best practice strategies include:
- Claim and optimize your Google Business Profile (formerly Google My Business)
- Reputation management
- Website optimization
- Citation building
- Adapting to Google search changes
- Local link building
- Spam fighting
Done right, this type of SEO helps a local business to appear more prominently in the Local Pack, the Local Finder, the localized organic results, and on Google Maps.
Local SEO marketing raises visibility within the local search results. It’s therefore helpful if you want to reach more people in your local area, attract more foot traffic drive more conversions, build your reputation and grow your business.