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What is On-Page SEO

It’s a component of SEO that focuses on optimizing elements on your websites, like page speed and keyword density, versus factors outside your website, like backlinks.

On-page SEO refers to any optimization that you control and include on your website. With on-page optimizations, you aim to make your website more usable and valuable to users to improve your rankings or visibility in search results on Google, Bing, and other search engines.

What on-page SEO ranking factors should I optimize?

With on-page SEO, you have several different on-page ranking factors. You want to optimize all these factors. Taking the time to optimize each of these factors will improve your rankings in search results and make your website more competitive and difficult to beat.

On-page optimization factors you should focus on include:

  • URL
  • Title tag
  • Meta description
  • Heading tags
  • Alt tags
  • Keywords
  • Content
  • Speed
  • Internal linking
  • Images
  • Mobile-friendliness

Examples of some on-page SEO action items include:

  • Optimizing your title tags and meta descriptions
  • Writing in-depth, quality content
  • Cleaning up your site’s code
  • Streamlining your site’s navigation
  • Speeding up your website
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