Local SEO is the process of optimizing a business, product or service for a search query that is location-specific. Google and other search engines use a user’s location based on IP Address (for desktop) and geolocation (for mobile) to determine what results to show the user. So when someone performs a local search for a dentist, car wash, or locksmith the search engine will display local businesses relevant to their location.
- Organic Search Results – The Website – is referring to visitors that land on your website as a result of unpaid (“organic”) search results. Visitors who are considered organic find your website after using a search engine.
- Local Pack – Google My Business (GMB) – Provides you with the ability to list your business location on Google Maps and Local Search results.
- Local Keywords– keywords that contain location-specific phrases that generate results related to the same geographic location. These keywords help drive people in your area to your business and play an integral role in optimizing your local search engine optimization (SEO) strategy.
- NAP Citations ( NAP stands for Name, Address, and Phone Number. It’s a critical factor in local SEO and influences which companies Google and other search engines show for local intent searches.)