Refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. Though many people associate off-page SEO with link building, it goes beyond that.
Guest Posting or Blogging
Before social and influencer marketing…there was blogging. One of the earliest marketing strategies on the web, blogging stands the test of time by still delivering results today. According to the data:
- Blogging is the second-most important type of content for marketers
- 60% of marketers use blogging in their social-media content
- Websites featuring blogs get 434% more indexed pages
It’s precise because of this popularity and effectiveness that landing guest posts on blogs is such a solid influencer-marketing strategy. When you publish a guest post on an influential (and highly ranked) blog, you can usually get a backlink to your site, either in the article itself or in your author bio.
For the longest time, there’s been a correlation between the social shares a piece of content gets and how well its corresponding site or the page does in search rankings. It’s not just the number of social shares, but the engagement rate of social content that strongly correlates with higher organic rankings. That would be things like comments, likes, click-throughs on images, etc.
Influencer marketing is a strategy where businesses and brands work together with popular (read: influential) bloggers and/or social-media users to promote their products or services. Because these influencers enjoy huge audiences and carry sway with them, businesses want to tap into that audience by having their products or services plugged or at least mentioned in some way by these influencers.
All of the above off-page SEO strategies aren’t going to work in the first place if you don’t have high-quality and shareable content that you create on a regular basis. This is the fundamental cornerstone of your entire strategy. By having this great content in place, you make it easier:
- To land guest posts on influential websites and blogs
- For people on social media to share your content
- For influencers to speak highly of your work and team up with you on content-creation projects
Off-page SEO may include:
Optimizing your link profile
Promoting your content to quality directories and webmasters
Close monitoring of your mentions on social media through social media management
Developing sharable content and guest blogging.
3 / 6/ 12 Month Contract. The above includes Reports monthly
Terms and conditions apply