An SEO Audit Identifies Your Website’s Technical Issues
A good SEO audit helps identify technical SEO issues. Technical SEO relates to helping search engines better crawl your website. Search Engine Journal describes it as, “If you think of SEO like building a house, then technical SEO is all about building a solid foundation. You can look at it as any work done to a site aside from the content itself.”
Identifies Your Website’s On-Page Issues
On-Page SEO refers to any optimizations that you can make to your content “easily.” We define easy as low-hanging fruit that is a relatively simple change to improve SEO.
Trying to build your online presence without looking at the competition is like trying to build the tallest skyscraper in the world but not knowing how tall the other skyscrapers are. It is essential that you identify your competition, but that’s not enough. You must also identify what your competition is doing. A good SEO audit will identify the competition, identify their strategy, and come up with a plan to build a taller skyscraper.
Identifies Your Backlinks
Backlinks are still a major part of Google’s algorithm in 2017 and I don’t see that changing anytime soon. The trend is typically the more reputable links you have to awesome content, the better your site ranks. If backlinks are so important, how come most people don’t know what domains are pointing back to their web pages? It is absolutely important to know where you stand. A good SEO audit answers these questions
An audit can include the following
- Website Speed: How long does it take your website to load?
- 301 Redirects, 302 Redirects, and 404 Errors
- Site Architecture & URL Structure
- Crawlability: Crawlability refers to how easily a search engine can crawl your website
- Meta Titles & Descriptions
- Internal Linking
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