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Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. Common tasks associated with SEO include creating high-quality content, optimizing content around specific keywords, and building backlinks.
In other words:
SEO is all about improving a site’s rankings in the search results’ organic (non-paid) section.
Website developers spend a lot of time trying to make sure their pages show up directly beneath that box, at the top of Google’s first page of search results.
Reaching the top of the search rankings does not happen overnight, especially for small businesses with little or no existing web presence.
According to multiple sources, the average time for websites to rank on Google through optimization (SEO) techniques is about three to six months.
That’s right – jumping to the front of Google’s results usually takes between 90-180 days, depending on the competitiveness of your industry and the popularity of your keywords. For several reasons we’ll discuss below (competition, domain age, content accumulation, etc.) a high ranking may take as much as a year in competitive fields.
This can be frustrating for developers and clients alike. We just put weeks into building a new site! It looks great and no one is seeing it! Why isn’t Google recognizing us?
Don’t worry. In this case, doing everything right doesn’t mean immediate results. Ranking on Google is a process, not a magic trick.
To understand which websites appear at the top of Google‘s rankings, first, we need to dive into how Google finds those pages and adds them to your search results.
Software programs called “Googlebots” (also known as bots, robots, or spiders) move or “crawl” through billions of web pages, collecting and cataloging information that is added to Google’s index of the web. For your webpage to reach Google’s index, the spiders must be able to crawl and read the information on your site.
The algorithm considers more than 250 factors, including keywords, titles, and content tags. The algorithm also incorporates PageRank, a separate program that measures each page’s importance according to the amount and quality of traffic from other sites.
There is no exact formula for placing your website at the top of a Google search. However, the following factors play a key role in the ranking process:
SEO. Search Engine Optimization (SEO) ensures that your website is visible to Googlebots and other indexing programs. This includes things like titles, keywords, headings, and ALT image text.
Domain age. A web domain less than six months old is considered a “new” site, and therefore less trustworthy or reliable than an older website that has been thoroughly verified. New sites can still be ranked, but rankings are more likely to increase after the six-month window.
Keyword competition. Words or phrases that are searched often are highly competitive, and more established sites in your industry have a head start on ranking for popular searches. If your site is new, it will be easier to build trust and rankings through keywords with lower levels of competition before moving on to more popular searches.
Content quality. The Googlebots are designed to identify characteristics like how often new content is published, whether the content is original, as well as the length and overall quality of your posts. Regularly adding new, original, high-quality content to your page will keep the search bots looking at your page and could lead to higher rankings as time passes.
Clean domain. Google’s algorithm is also designed to spot when websites try to cheat the system with tricks like keyword stuffing or buying inbound links. These schemes may work for a while, but when Google catches on, your site will be penalized. Your ranking will suffer until you correct the problem, which can be a lengthy and difficult process.