BUILD YOUR LOCAL PROFILE ON GOOGLE & BEYOND
Any business with a physical store should be using Local SEO in their marketing strategy.
The focus of any website to be found in search engines. If people are searching for in your local area for services and products you provide, then you need to put your focus into appearing locally too. Especially if your website is simply a placeholder for a brick and mortar business.
In the past, local SEO has been about helping your site rank for search terms that include local modifiers. For example, you might have found us through typing in ‘SEO Company Cape Town’.
These days, savvy SEO’s know that the local SEO doesn’t necessarily mean just improving your rankings for these local terms, but also optimising for user preferences and settings – or personalisation. Gone is a time when searchers had to type in their location in order to see local results. Simply typing in terms such as ‘bakery’ will now bring up a SERP almost exclusively made up of map listings and organic results for bakeries near you. This means that local businesses have to get smart to stay on top.
Get Ready to Meet your Neighbours
Save time and take the guesswork out of your local marketing efforts by getting in touch with our local SEO experts. We’ll specialise in targeted marketing for local businesses, using a variety of proven methods to generate geographically relevant traffic to your website with boosted local rankings.
We put together a bespoke multi-channel local SEO package specifically tailored to your business goals, ensuring you appear in local searches on both desktops and mobile devices so you never miss an opportunity to connect with a nearby customer.
HOW WE WORK
As one of the first steps of most of our SEO campaigns, Creative Brand Design will run a comprehensive technical onsite audit to assess your website, highlighting areas for improvement, benchmarking positive attributes, and assessing your website’s keywords. We will then provide you with a report of your current performance and our recommendations for on-site optimisation.
Following this, if required, we can make the recommended adjustments, or relay the recommended changes to your current webmaster.
IN DEPTH AUDITS
When deciding which websites come out on top, Google takes over 200 different factors into consideration. Technical SEO takes a look at the foundations upon which your site is built, which can sometimes make or break your ranking ability. The good news is that there are a number of tweaks that can be made to boost your rankings and increase your traffic.
With the latest search engine algorithms in mind, our onsite SEO audit analyses your site in depth for a number of issues.
For the most part, onsite SEO is all about making sure your website is user friendly
We will be improving your Seo and rankings through improving user experience on your site – both of which can lead to more sales and leads. We look at factors that make both search engines and real people happy with your website.
It’s important that you don’t overlook your Meta description – it’s the first thing users see when your site comes up in search results.
An effective Meta title both contributes a large deal to your page’s ability for ranking for a target keyword, it also has the chance to make a great first impression on searchers. If it’s written really well, then your CTR will also be higher – boosting your rankings for certain key terms.
If you’re using images on your page, then it’s recommended that you use image alt tags to further optimise your content. Not only does Google appreciate the additional accessibility, a well optimised alt tag will give your image a chance of appearing in image search for relevant keywords.
It’s important to carry out the proper keyword research in order to ensure that you’re targeting keywords that are profitable and not too competitive for your business.
However, you may be surprised to hear that it’s not wise to go overboard with the amount of keywords that you include in your website content. This is called ‘over optimisation’ and Google considers it as an unnatural attempt at manipulating search results.
Along with relevancy, we also look at keyword density in order to ensure that you’re not over-stuffing and that your content is still readable.
When writing content, you should be aiming for text that is equally keyword optimised, relevant, and well written in order to ensure a positive experience for potential customers. Company blogs are also important in maintaining a freshness score. Whilst you may not feel like you always have points of worth to share, there is SEO value to be had in regularly updated, engaging content.
As part of our content audit, we also look at your duplicate content score, which can have an impact on your rankings. Google rarely shows multiple versions of the same content and is forced to choose which version is the most relevant result to display. This dilutes the visibility of both duplicates and creates keyword cannibalisation issues.