What is SEO? SEO is a digital marketing strategy that helps your website appear in relevant search results in search engines like Google, bringing more qualified traffic to your website. It involves various techniques, from using keywords on your pages to earning links to your site.

Understanding the Lingo

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes

Google My Business: (GMB) – Your Business Profile is a free tool that allows you to take charge of the way your business appears on Google Search and Maps. With your Business Profile, you can connect with customers, post updates, list your products and services, accept online orders, and more.

NAPs: an acronym for Name, Address, and Phone number. The NAP for your business needs to be correct and consistent when optimizing your website and online presence for local search because Google values accurate information for its users.

Citations: to better assist people from a given location in finding businesses that offer the services and products they’re interested in. They also factor into your SEO rankings on Google and other search engines.