What is Technical SEO

Technical SEO refers to optimization efforts for various features on the backend of your website and server that help your site appear in better health to search engines. This allows them to improve crawlability to digest your site’s content. Technical SEO has nothing to do with the actual content on the website, unlike on-page SEO, but instead focuses on the infrastructure of the site.

Some aspects we address while conducting technical SEO strategies include the following:

Security, Mobile, Sitemaps

Website Security
An SSL certificate confirms that your website is secure, letting visitors know that it’s safe to enter their private information, such as an email address or credit card number, on the site. Additionally, site security is one of the many factors that Google considers when ranking sites, making it a very important part of search engine optimization.
A Mobile-Friendly Experience
A portion of traffic to your website will come from mobile, meaning it is crucial that your site is mobile-friendly.
A sitemap contains all the URLs on your website and is essential for search engines to be able to read the pages on your website.

Site Speed and Metadata

Site Speed
Site speed is a measurement of how quickly the content on a website page loads. Search engines and Website Vistors prefer websites that load quickly, and Google has indicated that site speed is an important ranking factor.

Metadata plays a key role in technical SEO. It’s important to have relevant and descriptive metadata on all of the pages on your website.
Meta titles and descriptions help both the search engine and the visitor better understand what information is on a page.
Metadata is also important for images, as alt and title tags on photos play a factor in ADA compliance and help users who use additional accessibility tools to read web pages.

Duplicate Content and Spam

Removing Duplicate Content
If there are multiple pages on your website with identical content, Google may get confused and not know which page to rank, and therefore will rank all of the pages lower.
Not only does duplicate content make you look spammy in the eyes of Google, but it can also confuse website visitors.
If you have recently redesigned your website, or have deleted pages or products over the years, it is likely that you may have a handful of 404 errors on your site that are being indexed by Google, leading users to dead pages.
Indexing these pages to remove them from search results, and also redirecting them, helps put your website in a better position in case these pages are linked throughout your site and on other sites on the internet.

Page Structure

Page Structure
Does your site have suitable headers and formatting? A proper hierarchy of H1, H2s, H3s, and so on allow Google and other search engines to better read your site, and also provide better visual cues for visitors to find important sections of content on your pages.

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