For ease of expression, Sugarbird Digital Marketing (PTY)Ltd is referred to as “Sugarbird Digital Marketing”, the Client is referred to as “the Client” and the full extent of the services and deliverable’s to be provided by Sugarbird and the Client are collectively referred to as “the Project”.
Sugarbird Digital Marketing and the Client acknowledge that the success of the Project is the joint responsibility of both parties. Failure by either party to fulfill its obligations may impact the other’s ability to meet its obligations on the Project;
Sugarbird Digital Marketing and the Client recognise they must both use all reasonable endeavours to meet agreed deadlines;
Sugarbird Digital Marketing may appoint sub-contractors to assist in meeting its obligations on the Project;
Sugarbird Digital Marketing will agree with the Client its needs for appropriate involvement of Client personnel, reasonable working accommodation, communications and access to equipment.
Scope of project
The scope of the Project is described in the Memorandum (“the Invoice”) of Agreement. Although elements of the scope may necessarily change over time, Sugarbird Digital Marketing will have no obligations to proceed with any change proposed by the Client until the cost and schedule impact has been agreed. Sugarbird Digital Marketing will develop the cost and schedule impact of proposed changes within a reasonable period of receiving instructions from the Client. If the project is reliant on Client facilities, personnel or skills, Sugarbird Digital Marketing reserves the right to treat absences of Client facilities, personnel or skills as a proposed change in scope even if caused by circumstances beyond the Client’s control.
During the Project the Client is likely to have access to confidential information of Sugarbird Digital Marketing, including (but not limited to) Sugarbird Digital Marketing past, present and future research, development, business activities, products, services and technical knowledge. Similarly, Sugarbird Digital Marketing is likely to have access to confidential information of the Client.
Accordingly, each party (“the Recipient”) agrees and undertakes in favour of the other party (“the Protected Party”) that the confidential information of the Protected Party may be used by the recipient only in connection with the Project and will be kept in the strictest confidence and will not be disclosed to any third party except with the prior signed written approval of the Protected Party or pursuant to an order, directive or subpoena issued by any competent court or authority. The Client agrees that the Memorandum of Agreement (including its annexes) constitutes confidential information of Sugarbird Digital Marketing as contemplated in this paragraph.
Intellectual property rights Sugarbird Digital Marketing will retain the intellectual property rights and copyright of any work performed by its personnel, save for all such work as is paid for wholly and exclusively by the Client, and may retain such copies of outputs and deliverables as are necessary for its reference purposes. Sugarbird Digital Marketing may re-use concepts and other outputs of the Project provided confidential information of the Client is safeguarded.
Remedies and liabilities
Sugarbird Digital Marketing objective is to work with the Client to achieve the business objectives of the Project. If, in doing so, the Client suffers damages resulting from an act or omission of a Sugarbird Digital Marketing director or employee, Sugarbird Digital Marketing would recognise this as its responsibility, up to but not exceeding the amount of fees received from the Client for that phase of work.
The Client agrees that Sugarbird Digital Marketing shall be given a reasonable opportunity to remedy any failure or shortcoming in the delivery of the services / deliverables to the Client notified to The Sugarbird Digital Marketing within six months of delivery. Sugarbird Digital Marketing undertakes, at its expense, to use all reasonable efforts to implement such remedy as soon as reasonably possible after any such failure is reported to Sugarbird Digital Marketing. Subject to the financial limits set forth above, the Client agrees that this provision is the exclusive remedy available to the Client in the event of any failure or shortcoming in the project.
Sugarbird Digital Marketing shall not be liable for any indirect or consequential loss or damage of any kind under any circumstances including negligence (whether arising under contract, common law or otherwise) including but not limited to loss of profits, loss or corruption of data, loss of operation time or loss of contracts, whether caused by its directors, employees, agents or others for whom in law it may be liable.
Sugarbird Digital Marketing liability under paragraphs 9 and 10 is in lieu of and to the exclusion of any warranty or term of any kind relating to the condition, performance, merchantability or fitness for purpose of the services or any deliverables.
Infringement and copyright
Sugarbird Digital Marketing will defend, at its expense, a third party claim that any service or deliverable Sugarbird Digital Marketing has provided infringes a South African copyright. In the event that any damages are finally awarded against the Client in respect of such a claim, these will be paid by Sugarbird Digital Marketing. This indemnity will not apply if the infringement is the result of the Client modifying, misusing or providing deliverables or services to a third party or failure to use enhancements supplied by Sugarbird Digital Marketing or information, documents, facilities or products which are supplied by the Client for the purposes of the Project. This indemnity constitutes the Client’s sole and exclusive remedy and the Sugarbird Digital Marketing entire liability with respect to any deliverable or service infringing any third party rights.
Sugarbird Digital Marketing will not be liable for any delay in performing or failure to perform its obligations if such failure or delay is as a result of causes outside its reasonable control.
The Client agrees, if so requested by Sugarbird Digital Marketing, to allow representatives of any organisation responsible for certifying standards of work access to the Client’s premises and to co-operate, so far as is reasonable, with such representatives.
Personnel. Sugarbird Digital Marketing believes that a planned rotation of its personnel is in the Client’s best interests, both in terms of quality and cost management. Sugarbird Digital Marketing reserves the right to meet its responsibilities through the allocation of appropriate available skilled personnel without a guarantee that specific individuals will be assigned.
In the event of the resignation of Sugarbird Digital Marketing or Client project team member who is a key resource on the Project, the respective employer will endeavour to replace that person within a reasonable time period or otherwise agree to a reallocation of resources or scope change to the Project.
Neither party shall for the duration of the Project, and for one year thereafter, employ any person engaged by the other in connection with the Project.
Termination of agreement
The Client may terminate or restrict Sugarbird Digital Marketing services at any time in which case the Client will be liable for all work done at Sugarbird Digital Marketing standard billing rates which may be higher than proposed rates contracted for the Project, since proposed rates will have included assumptions on the volume of work and levels of staffing at various stages. The Client will also be liable for any cancellation charges incurred by Sugarbird Digital Marketing. Sugarbird Digital Marketing may terminate its participation in the project if its fees remain unpaid for thirty (30) days or if the Client commits significant or repeated breach of agreement.
In the event that any proposed change of scope is as a result of circumstances beyond the Client’s control and the cost implication of the change of scope is, in the opinion of the Client, material, the Client may forthwith terminate or restrict Sugarbird Digital Marketing services in which event the Client will be liable for all work done at the proposed rates contracted for the project.
The economics of Sugarbird Digital Marketing proposal are based on timeous payment of invoices to balance expenditures on salaries and office costs. As a consequence, all invoices for fees and expenses will be payable monthly on presentation or as scheduled in the Memorandum of Agreement. Any sum which remains outstanding beyond seven (7) days will bear interest from the date of presentation until paid in full. This interest will be at the then current First National Bank Prime Rate compounded monthly.
Monthly invoices will be issued on the 25th of the month and need to be paid by the 1st of the current month. Failure to do so may result in the client’s Google Ads account running out of budget. Sugarbird Digital Marketing will not add any budget to a client’s account until payment has been made in full.
1. calendar month notice need to be given in writing to Sugarbird Digital Marketing should you wish to terminate. Hours will be managed and assigned as Sugarbird Digital Marketing deems appropriate unless otherwise requested by the client. Should the client request additional hours, a quotation will be sent before any work will be undertaken. Sugarbird Digital Marketing reserves the right to reasonably deem what Google Ads activities are advisable and/or urgent based on their professional opinion.
Search Engine Optimization (SEO)
Monthly invoices are to be paid within the first week of each month.
1. calendar month notice need to be given in writing to Sugarbird Digital Marketing should you wish to terminate. In order to use our monthly SEO service your website needs to be built in WordPress. Some SEO activities may be forbidden by your host. The Sugarbird Digital Marketing will not undertake these activities. It is the responsibility of the client to be aware of the restrictions of their hosting provider. Hours will be managed and assigned as Sugarbird Digital Marketing deems appropriate unless otherwise requested by the client. Should the client request additional hours, a quotation will be sent before any work will be undertaken. Sugarbird Digital Marketing reserves the right to reasonably deem what SEO activities are advisable and/or urgent based on their professional opinion. SEO of individual products for e-commerce websites will be undertaken as a long term task.
Social Media Life Cycle
Monthly invoice needs to be paid in FULL before Sugarbird Digital Marketing will commence any social media work. Invoices need to be settled within the first week of each month. Should the client wish, they may arrange a meeting at this time to discuss ideas. All meetings are to be held via Skype or Zoom 1 calendar month notice need to be given in writing to Sugarbird Digital Marketing should you wish to terminate. Once payment is made, please allow for a two week lead period. In this time our digital marketing strategists will design content.
The date of the first scheduled post will be dependent on the date that Sugarbird Digital Marketing receives first proof of payment in full. This will be discussed in further detail between Sugarbird Digital Marketing and the client once first payment is made, via e-mail. All prepared content and posts must be approved by the client BEFORE scheduling.