Privacy Policy
Last Updated: 7 August 2026
1. Introduction
Sugarbird Digital Marketing (Pty) Ltd (“Sugarbird Digital Marketing”, “we”, “our”, or “us”) is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website or use our services.
By using our website or engaging our services, you consent to the collection and use of your information as described in this Privacy Policy.
2. Information We Collect
Depending on how you interact with our website or services, we may collect:
Personal Information
- Full name
- Company name
- Email address
- Telephone number
- Physical location
- Website address (URL)
Business Information
- Business details submitted through our Business Growth Review
- Digital marketing objectives
- Website performance information
- Google Business Profile information
- Advertising information
- Analytics information supplied by the Client
Technical Information
When visiting our website we may automatically collect:
- IP address
- Browser type
- Device information
- Operating system
- Referral source
- Pages visited
- Time spent on pages
- Click behaviour
- Geographic region (approximate)
- Cookies and similar technologies
3. How We Collect Information
Information may be collected when you:
- Complete our Business Growth Review
- Submit a contact form
- Request a quotation
- Email or telephone us
- Become a client
- Visit our website
- Interact with cookies or analytics technologies
4. How We Use Your Information
We use your information to:
- Respond to enquiries
- Prepare quotations and proposals
- Deliver our services
- Conduct website and digital marketing reviews
- Improve our website
- Communicate with clients
- Provide support
- Meet legal obligations
- Protect our business against fraud or abuse
We do not sell your personal information.
5. Cookies
Our website may use cookies and similar technologies to improve functionality and understand how visitors use our website.
Cookies may be used by:
- Google Analytics
- Microsoft Clarity
- Google Ads
- WordPress
- Security plugins
- Performance optimisation tools
Most browsers allow cookies to be disabled, although this may affect website functionality.
6. Analytics & Visitor Behaviour
We use analytics tools including:
- Google Analytics 4
- Google Search Console
- Microsoft Clarity
These tools help us understand website performance and improve user experience.
The information collected is used for statistical and analytical purposes and does not normally identify visitors personally.
7. Google Services
Where applicable, our website and services may integrate with:
- Google Analytics
- Google Ads
- Google Business Profile
- Google Search Console
- Google Tag Manager
These services are governed by Google’s own privacy policies.
8. AI & Digital Marketing Services
Sugarbird Digital Marketing may use AI-assisted technologies to assist with:
- Content creation
- SEO analysis
- AI visibility analysis
- Business Growth Reviews
- Marketing recommendations
- Workflow automation
AI-generated outputs are reviewed before delivery but should not be regarded as legal, financial or professional advice.
9. Third-Party Providers
We may work with trusted third-party providers including:
- Website hosting companies
- Domain registrars
- Microsoft
- WordPress plugin developers
- Email providers
- Payment providers
- Cloud service providers
These providers may process personal information only where necessary to deliver the requested service.
10. Data Security
We implement reasonable administrative, technical and organisational measures to protect personal information.
However, no website, server, email system or internet transmission can be guaranteed completely secure.
11. Data Retention
Personal information is retained only for as long as reasonably necessary to:
- Provide our services
- Meet legal obligations
- Resolve disputes
- Enforce agreements
- Maintain business records
Information no longer required will be securely deleted or anonymised where appropriate.
12. Your Rights
Subject to applicable law, you may request to:
- Access your personal information
- Correct inaccurate information
- Update your information
- Request deletion where legally permitted
- Withdraw consent where applicable
Requests may be submitted using the contact details below.
13. POPIA Compliance
Sugarbird Digital Marketing processes personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA).
Personal information is collected only where reasonably necessary for legitimate business purposes or where required by law.
14. Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices, security or content of external websites.
Visitors should review the privacy policies of those websites separately.
15. Changes to this Privacy Policy
Sugarbird Digital Marketing reserves the right to amend this Privacy Policy at any time.
The latest version published on this website will always apply.
16. Contact Us
If you have any questions regarding this Privacy Policy or how we process personal information, please contact us.
Sugarbird Digital Marketing (Pty) Ltd
Website: https://sugarbirddigital.com
Email: support@sugarbirddigital.com